Getting more group ex attendees isn’t just about offering great workouts – it’s about creating a welcoming, motivating environment that makes people want to come back.
Here are some ways to boost attendance and keep members engaged:
1. OFFER A VARIETY OF CLASSES
One of the simplest ways to keep attendance high is to offer a variety of classes that cater to different fitness levels, goals, and preferences. Diversity is key.
This helps ensure that there’s something for everyone, which encourages more people to find their fit and stick around.
2. PROMOTE CLASSES EFFECTIVELY
Even the best classes won’t get attention if they’re not promoted properly.
Use all available channels — social media, emails, in-house posters, and word-of-mouth — to spread the word.
Consider featuring class highlights and success stories to build excitement and share class videos on social media to give potential attendees a taste of the vibe!
3. CREATE A FRIENDLY, INCLUSIVE ATMOSPHERE
People are more likely to return to a class where they feel comfortable and part of a community.
Encourage instructors to greet members by name, offer modifications for different fitness levels/abilities, and make everyone feel welcome.
Friendly, enthusiastic instructors who motivate, support, and connect with participants are key to building loyalty.
Organize social events or themed classes to help members build connections and stay engaged.
4. LISTEN TO FEEDBACK & ADAPT
Finally, always listen to your members’ feedback.
Regularly check in with them to understand what they like and what could be improved.
If a class isn’t getting the attendance it deserves, consider reviewing it and suggesting adaptations to the instructor or trying out a new type of class altogether.
Create surveys or have informal conversations with your members to gather insights.
Ultimately, the more you make fitness fun, friendly and accessible, the more likely members will stay for the long haul!